Waterman’s Ideal Fountain Pen Ad – 1910 Hardtmuth London

Description

Waterman’s Ideal Fountain Pen Ad – 1910 Hardtmuth London

A striking 1910 advertisement for Waterman’s Ideal Fountain Pen, marketed through L. & C. Hardtmuth of London with celestial imagery and bold claims of permanence and tested quality.

Measurements: approx. 2 3/8 x 4 inches
Dates: May 14, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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In an era when the written word was both business and art, Waterman’s Ideal Fountain Pen stood as a beacon of permanence amid a sea of fleeting trends. This celestial-themed 1910 advertisement, published in The Sphere, cleverly likens other pens to passing meteors, while Waterman’s is shown as a fixed star — guided by science, quality, and craftsmanship.

Marketed through L. & C. Hardtmuth of 12 Golden Lane, London, the pen is boldly illustrated as the centrepiece of an observatory, suggesting precision, enlightenment, and innovation. With a starting price of 10 shillings and 6 pence, the copy proudly claims that Waterman’s merits are “tested and proven,” appealing to the professional and scholarly classes who demanded tools worthy of their words.

A fine piece of early 20th-century advertising art, this preserved clipping is ideal for collectors of writing instrument ephemera, Edwardian print advertising, or those fascinated by the cultural importance of penmanship and publishing before the digital age.

Categories:
advertising, ephemera, london, stationery, vintage

Tags:
waterman, fountain pen, 1910, hardtmuth, london, writing, stationery, edwardian

Focus Keyword:
waterman fountain pen advertisement

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