Liberty’s Court Mourning Ad, 1910 Edwardian Fashion Plate

Description

Liberty’s Court Mourning Ad, 1910 Edwardian Fashion Plate

Elegant 1910 advert for Liberty & Co.’s court-approved mourning attire — featuring the “Freda” ensemble in silk and straw, designed for Edwardian social decorum and fashionable bereavement.

Measurements: approx. 4 3/4 x 6 7/8 inches
Dates: May 21, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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In the spring of 1910, as Britain entered official mourning for the late King Edward VII, the House of Liberty answered the call for court-appropriate attire with its characteristic artistry and refinement. This exquisite advertisement, published in The Sphere on May 21, 1910, presents the “Freda” ensemble — a dignified yet stylish combination of fine cloth or silk coat, Ranza silk gown, and a wide-brimmed hat adorned with ostrich feathers.

The illustration captures the grace of Edwardian fashion in a moment of national solemnity. Promoting mourning and half-mourning garments in blacks, greys, and purples, Liberty’s positioned itself as both supplier and stylist to those observing ceremonial dress codes. The ad also highlights the availability of free patterns, sketches, and estimates, a thoughtful gesture to women commissioning garments during a time of emotional significance. Measuring approx. 4¾ x 6⅞ inches, the advert combines fashion illustration, typographic elegance, and understated luxury.

For collectors of Edwardian fashion, mourning culture, or Liberty & Co. ephemera, this preserved advert offers a poignant glimpse into both societal customs and artistic design. Offered in decent vintage condition, it is a rare survivor from a transformative moment in British royal and sartorial history.

Categories: advertising, ephemera, fashion, mourning, royal, vintage
Tags: 1910, edwardian, liberty, mourning, regent, silk, sphere, vintage
Focus keyword: liberty mourning fashion advert
Suggested Internal Link Keywords: liberty, edwardian fashion, mourning dress, court style, 1910, vintage advertising