Keating’s Powder Beetle Killer Ad – 1910 Illustrated Insecticide

Description

Keating’s Powder Beetle Killer Ad – 1910 Illustrated Insecticide

A boldly graphic 1910 advert for Keating’s Powder, a popular household insecticide of the Edwardian era, famously marketed with dramatic beetle illustrations.

Measurements: approx. 2 1/2 x 2 inches
Dates: May 14, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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This compact yet eye-catching 1910 advertisement for Keating’s Powder captures the no-nonsense marketing style of early 20th-century household remedies. Printed in stark black and white with striking insect illustrations, the design is both functional and visually unforgettable — a direct appeal to Edwardian homemakers combating pests in rapidly urbanising environments.

Sold in tins priced from 1d to 1s, Keating’s Powder promised to “kill beetles” with ruthless efficiency. The panicked expressions of the illustrated insects — including the famous “Keating’s again!” speech bubble — deliver a mix of menace and morbid humour that made this brand one of the most recognisable in British domestic advertising.

A fascinating piece for collectors of vintage household product ephemera, Edwardian advertising, or anyone intrigued by the evolution of pest control branding. This preserved clipping offers a glimpse into the domestic concerns and visual culture of pre-war Britain.

Categories:
advertising, ephemera, household, insecticide, vintage

Tags:
keating, beetles, insecticide, 1910, edwardian, household, sphere

Focus Keyword:
keating’s powder advertisement

Suggested Internal Link Keywords:
vintage household ephemera, 1910 pest control advert, edwardian insecticide, keating brand history, illustrated print ads