1910 Melanyl Marking Ink Advert – Cooper Dennison London Ephemera

Description

1910 Melanyl Marking Ink Advert – Cooper Dennison London Ephemera

This 1910 advert for “Melanyl” marking ink promotes a heat-free, indelible solution paired with a metallic pen — a clever Edwardian innovation for permanent marking.

Measurements: approx. 5 1/4 x 2 inches
Dates: May 21, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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In an age of labels, laundry marks, and permanent identifiers, early 20th-century households and businesses needed practical solutions — and the “Melanyl” marking ink delivered just that. This bold, typographically rich advert from 21 May 1910, featured in The Sphere, promotes the product as “requiring no heat” and “warranted indelible,” boasting both convenience and durability. The dramatic block lettering and underlined slogans reflect a confident sales style emblematic of Edwardian advertising.

Produced by Cooper Dennison & Walkden Ltd of St Bride Street, London E.C., each bottle of Melanyl came with a metallic pen included — an attractive value proposition at the time. The ad also mentions a nickel linen stretcher and a direct-order option for 12 stamps. With distribution across stationers, chemists, and general stores, this ink was marketed toward both domestic users and small trade customers seeking reliable, visible, and lasting marks on fabric or paper.

This original print advert offers a valuable glimpse into early branding of practical stationery and chemical products in the Edwardian era. Perfect for collectors of antique ink and pen advertising, London trade ephemera, or typography-focused print design, this piece is as eye-catching today as it was in the post-Victorian period it served.

Categories:
ephemera, ink, london, stationery, vintage

Tags:
1910, advert, branding, edwardian, ink, london, marking, melanyl, pen, sphere, stationery

Focus Keyword:
melanyl marking ink advert

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vintage ink adverts, edwardian stationery, cooper dennison, london print ephemera, 1910s advertising