Triumph Bicycles Advertisement – 1910 Coventry Factory Build

Description

Triumph Bicycles Advertisement – 1910 Coventry Factory Build

A bold 1910 advertisement for Triumph Bicycles, emphasising factory-built precision by skilled mechanics in Coventry — part of the heritage that birthed the world-famous Triumph Motor Cycle.

Measurements: approx. 2 1/2 x 3 1/2 inches
Dates: May 14, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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With clean lines and industrial confidence, this original 1910 Triumph Bicycles advert captures the Edwardian age’s obsession with mechanical excellence. More than just a product promotion, it’s a declaration of craftsmanship — stressing that “a skilled workman is just as incapable of producing inferior work” as an unskilled one is of producing quality. Triumph’s bicycles, it states proudly, were built in a model factory by skilled male mechanics only.

The piece advertises a range priced between £6 15s and £13 10s, with monthly options starting at 10 shillings — a marketing tactic aimed at making high-quality transport accessible to a growing middle class. Printed by the Triumph Cycle Co. Ltd. of Coventry, with depots listed in London, Leeds, Manchester, and Glasgow, this ad predates the company’s legendary move into motorcycling, laying the foundation for the Triumph Motor Cycle legacy.

This item is ideal for enthusiasts of early cycling history, Edwardian industrial design, and the origins of British motor engineering. Its bold typography, authoritative tone, and excellent condition make it a compelling addition to any vintage transport or advertising collection.

Categories:
advertising, bicycles, ephemera, transport, vintage

Tags:
triumph, bicycles, 1910, coventry, edwardian, cycling, sphere

Focus Keyword:
triumph bicycles advertisement

Suggested Internal Link Keywords:
vintage cycling adverts, triumph motor heritage, edwardian bicycle ephemera, 1910 british transport, coventry cycle industry