1935 Harrods Men’s Shop Advert – Egyptian Cotton Shirt Ad

Description

1935 Harrods Men’s Shop Advert – Egyptian Cotton Shirt Ad

This striking 1935 advert from Harrods showcases a lightweight summer golf shirt crafted in fine Egyptian cotton — a stylish testament to interwar menswear innovation.

Measurements: approx. 4 5/8 x 13 1/2 inches
Dates: May 4, 1935
Source: Illustrated London News
Condition: Some light creasing at the top. Please inspect images for quality.
Internal notes: QC passed

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In the spring of 1935, British gentlemen flipped through The Illustrated London News to find this elegantly composed advert from Harrods Man’s Shop, announcing the arrival of its latest summer shirt. With its sharply folded collar, spotted bow tie, and bold script declaring “Lightweight”, this advert exudes the crisp sophistication of pre-war men’s fashion. The layout balances soft linen texture with commercial confidence — a visual nod to the tailored elegance of the era.

Printed on 4 May 1935, this vintage full-length advert promotes a Summer Golf Shirt made from fine Egyptian cotton, complete with “expanding shoulder pleats” for freedom of movement. The text boasts of an “entirely new feature” — a covered button front, paired with neat cuffs and attached collar. Selling for 10 shillings and 6 pence, and offered in Blue, Grey, or Brown, this was Harrods’ pitch to the discerning man of means and comfort. The ad was published during a period when gentlemen’s leisurewear reflected both modernity and classic restraint.

As a piece of preserved commercial ephemera, this advert offers more than nostalgic charm — it captures a rare intersection of design, luxury retail, and interwar British lifestyle. For collectors of Harrods memorabilia, historic menswear, or pre-WWII print advertising, this is a highly displayable piece worth archiving. Its long format and fine print style make it ideal for framing or flat storage in a vintage ephemera collection.

Categories:
ephemera, fashion, harrods, london, vintage

Tags:
1935, egyptian, golf, harrods, london, menswear, shirt, summer, tailored, vintage

Focus Keyword:
harrods menswear advert

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vintage fashion ads, harrods ephemera, 1930s clothing, illustrated london news, interwar advertising