1934 Ladye Jayne Slumber Helmet Ad – Woman’s Weekly

Description

1934 Ladye Jayne Slumber Helmet Ad – Woman’s Weekly

Original 1934 advert for the Ladye Jayne Slumber Helmet, a charming glimpse into interwar beauty routines and the culture of overnight hair care.

Measurements: approx. 2 1/8 x 3 1/8 inches
Dates: 24 March 1934
Source: Woman’s Weekly
Condition: In decent condition. Please check our images.
Internal notes: QC passed

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In a dreamy tableau of stars and soft shadows, this 1934 advert offers a glamorous vision of nighttime beauty rituals. The image of a serene woman in a decorative sleeping cap, eyes closed and face relaxed, evokes the aesthetic ideals of interwar femininity — elegant, composed, and ever-prepared. The stylised slogan “Beauty Sleep – Every Night” encapsulates the era’s merging of appearance and discipline.

Published in Woman’s Weekly on 24 March 1934, the advert promotes the Ladye Jayne Slumber Helmet — a patented hair-covering designed to maintain wave-set hairstyles overnight. Marketed as a faultlessly cut and registered design, the helmet was available from 1/- to 6/6 at top-tier British retailers like Harrods, Selfridges, and Boots. The detailed pitch highlights both its functional role and aspirational allure in an age where hair fashion was integral to a woman’s daily image.

In decent vintage condition, this small but evocative clipping represents a unique blend of fashion history and early 20th-century consumer culture. A rare original for collectors of vintage haircare, beauty advertising, or 1930s ephemera — preserving the quiet elegance of bygone rituals.

Categories:
advertising, beauty, ephemera, fashion, vintage, women

Tags:
1930s, advert, beauty, britain, fashion, haircare, helmet, ladye jayne, sleep, woman’s weekly

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ladye jayne slumber helmet

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1930s beauty, vintage haircare, british fashion adverts, interwar ephemera, woman’s weekly archive