1910 Rowland’s Kalydor Advert – Edwardian Skin Care Ephemera

Description

1910 Rowland’s Kalydor Advert – Edwardian Skin Care Ephemera

This 1910 advert for Rowland’s Kalydor promotes a century-old emollient famed for soothing, refining, and beautifying the skin — a classic of Edwardian cosmetic history.

Measurements: approx. 4 3/4 x 2 1/2 inches
Dates: May 21, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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By 1910, Rowland’s Kalydor was already a household name — a cosmetic staple known “for nearly a century” as a luxurious skin emollient. This advert, published in The Sphere on 21 May 1910, presents the product in bold, commanding typography, advertising its effects on freckles, pimples, redness, tan, and roughness. With a confident tone that blends medicine and beauty, it’s a fine example of Edwardian-era personal care advertising.

The product was sold at chemists and stores across the UK, as well as directly from Rowlands, 67 Hatton Garden, London. Offered in bottles ranging from 2s. 3d. to 8s. 6d., Kalydor was positioned as both scientifically reliable and socially desirable — promising to impart a “matchless beauty to the complexion” unobtainable by any other means. This kind of phrasing reflects not only the branding of early skincare, but also broader Edwardian ideals of refinement and self-care.

This preserved advert is an engaging artefact for collectors of vintage beauty products, London-based chemists, or Edwardian advertising. Whether for its aesthetic typographic layout or the cultural context it represents, it’s a valuable piece of cosmetic and print heritage — one that continues to tell the story of skincare through the ages.

Categories:
ephemera, beauty, health, london, vintage

Tags:
1910, advert, complexion, edwardian, hatton, kalydor, london, rowlands, skincare

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rowland’s kalydor advert

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vintage skincare ads, edwardian beauty ephemera, london chemist products, 1910 cosmetics, hatton garden advertising