1936 Vichy-Célestins Mineral Water Ad – The Sphere

Description

1936 Vichy-Célestins Mineral Water Ad – The Sphere

Striking 1936 advert for Vichy-Célestins mineral water, promoting its reputed benefits for rheumatism during the height of Europe’s interwar wellness movement.

Measurements: approx. 3 7/8 x 2 1/2 inches
Dates: 1936
Source: The Sphere
Condition: Creasing noted on the right bottom corner. Please check our images.
Internal notes: QC passed

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Rendered in bold monochrome with a dynamic bottle illustration, this original 1936 advertisement presents Vichy-Célestins as a daily tonic for vitality and relief. The clean, graphic design reflects the era’s confidence in natural health solutions, declaring the water to be “Nature’s own antidote” for rheumatism — to be drunk regularly at meals or “at any other time.”

Published in The Sphere in 1936 and distributed by Ingram & Royle Ltd. of London, this advert reflects the global prestige of French mineral waters in interwar Britain. The Vichy-Célestins spring, sourced from the Auvergne region of France, was internationally marketed for its digestive and rheumatic properties. The caution about bottle labelling and named wholesale agents underlines the importance of brand authenticity at the time.

This piece survives in decent condition, though light creasing is visible in the lower right corner — please refer to images for full detail. A rare and collectible example for those interested in vintage wellness marketing, French export history, or the evolution of medicinal branding in high-society British print media.

Categories:
advertising, beverages, ephemera, export, france, health, vintage

Tags:
1930s, advert, beverage, brand, célestins, france, ingram, mineral, sphere, vichy, water

Focus Keyword:
vichy célestins advert

Suggested Internal Link Keywords:
1930s wellness ads, french mineral water, vintage health branding, the sphere ephemera, vichy export history