WWII Regulo New World Cooker Ad – Vintage Radiation Ltd Gas Oven Ephemera

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Item ID: 297240881933
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Advertising Collectables:Other Advertising Collectables
Condition: In decent condition. Please check our images.

WWII Regulo New World Cooker Ad – Vintage Radiation Ltd Gas Oven Ephemera

A striking piece of wartime domestic technology advertising, showcasing early British innovation in automatic oven heat control — a brilliant find for collectors of vintage kitchen tech memorabilia.

Measurements: approx. 1 7/8 x 5 1/8 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Imagine a 1940s British kitchen, where the war outside has made home cooking a daily triumph of resilience and resourcefulness. In this world, the arrival of the Regulo oven control — a novel heat-regulating dial from Radiation Ltd. — felt like something close to a revolution. This rare advertisement celebrates that moment, when a cooker wasn’t just a cooker, but a symbol of progress, ease, and the promise of a better tomorrow. “Not a secret weapon — but quite an apt word…” the copy begins, cleverly aligning household technology with wartime innovation.

Fitted exclusively to gas cookers made by Radiation Ltd., the Regulo control offered a way to perfectly maintain oven heat “without attention”, a subtle luxury during a time when attentiveness was required everywhere else. Measuring approx. 1 7/8 x 5 1/8 inches, this original ad promotes the New World Gas Cooker — with the Regulo promising to remain a core feature of post-war domestic life. The bold typeface, clear technical illustration, and confident tone all reflect Britain’s mid-century belief in engineering-led comfort within the home.

Preserving advertisements like this is about more than nostalgia. It’s about remembering a time when even oven dials were celebrated technological milestones, helping families feed themselves more efficiently during times of hardship. For collectors of vintage appliance advertising, wartime innovation, or British domestic engineering history, this is a rare and meaningful piece — one that honours both the ingenuity and the intimacy of everyday life.