Vintage Pumphrey’s Lemon Curd Ad – 1940s British Food Label Ephemera Print

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Item ID: 297240663999
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Advertising Collectables:Other Advertising Collectables
Condition: In decent condition. Please check our images.

Vintage Pumphrey’s Lemon Curd Ad – 1940s British Food Label Ephemera Print

A charming 1940s advertising gem celebrating British food culture and postwar design — ideal for collectors of culinary ephemera and nostalgic print history.

Measurements: approx. 1 3/4 x 2 1/2  inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

The postwar British kitchen hums with quiet resilience — the clatter of tin lids, the comforting scent of Sunday toast, and jars of preserves stacked neatly in the larder. This original Pumphrey’s Lemon Curd print transports you to that era: bold citrus illustrations and classic gothic branding, illuminated by radiant beams that suggest both optimism and indulgence. It’s not just an advert — it’s a flavour memory in print form, as vivid as the tang of curd on a silver spoon.

Issued by W&M Pumphrey Ltd of Thornaby-on-Tees, London & Glasgow, this piece of vintage British food ephemera encapsulates a nostalgic culinary moment. Likely published in a 1940s magazine or trade circular, it reflects postwar branding — crisp layout, bold fonts, and stylised lemons rendered with photogravure precision. Measuring approx. 1¾ x 2½ inches, the print remains in decent condition, ready to be mounted, archived, or admired for its cultural and design value.

For collectors of vintage advertising, British food history, or retro kitchenalia, pieces like this are more than décor — they’re storytelling tools. To preserve culinary print heritage is to honour the quiet, everyday joys of home life that sustained families through rationing, rebuilding, and renewal. Whether you’re curating a gallery wall or researching postwar brand identity, this is a delicious slice of design history.