Vintage Lazenby’s Sauce Ad – Original Harvey’s Sauce Notice c.1930s Ephemera

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Item ID: 297240934460
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Advertising Collectables:Other Advertising Collectables
Condition: In decent condition. Please check our images.

Vintage Lazenby’s Sauce Ad – Original Harvey’s Sauce Notice c.1930s Ephemera

A rare original brand authenticity declaration from E. Lazenby & Son Ltd — a powerful piece of British food advertising history for collectors of vintage culinary ephemera and sauce memorabilia.

Measurements: approx. 4 x 7 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Step into a time when brand loyalty was fiercely defended and the name on the label mattered more than ever. This striking original advert, likely from the 1930s–40s, is a “Special Notice” issued by E. Lazenby & Son Ltd — the firm historically entrusted with the exclusive 100-year-old recipe for Harvey’s Sauce. Printed in bold, formal typography with an authoritative tone, it demanded attention in newspapers and kitchen drawers alike, reminding customers to accept no substitutes when it came to authenticity.

“Lazenby’s Sauce is the only Genuine Harvey’s Sauce” — a phrase proudly declared in the ad to combat imitation products trying to capitalise on the sauce’s global popularity. Elizabeth Lazenby’s signature was positioned as a guarantee of heritage and quality, speaking to an era where branding was both personal and powerful. This advert stands as a compelling reminder of the growing importance of brand protection and product origin in early 20th-century food commerce.

To hold this piece is to hold a direct thread to a time when even condiments were fiercely protected intellectual property. Collectors of British advertising, culinary history, and sauce ephemera will recognise the value in preserving such a unique document. Its sharp printing, formal layout, and strong brand voice make it an essential historical fragment in the story of British food brands — one that still echoes in today’s conversations about provenance and trust.