Vintage 1940s Ballito Stockings Ad – Art Deco Hosiery Fashion Print Ephemera

Vintage 1940s Ballito Stockings Ad – Art Deco Hosiery Fashion Print Ephemera

A stunning glimpse into mid-century elegance — perfect for collectors of vintage fashion history, WWII-era advertisements, and antique hosiery memorabilia.

Measurements: approx. 2 1/4 x 5 1/8  inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Step back into the poised world of 1940s Britain, where glamour and grace persisted even amidst wartime austerity. This original Ballito Stockings advertisement captures a timeless moment of feminine elegance. Picture a woman adjusting her silk stockings with meticulous care, her silhouette bathed in soft shadows and muted light, as if readying for an evening out in post-war London. The art style, with its flowing lines and confident pose, evokes the charm of a bygone era when style was not just a statement — it was a form of resilience.

Produced by one of the most recognised names in British hosiery, this vintage print measures approximately 2 1/4 x 5 1/8 inches and reflects the quintessential Art Deco influence that defined commercial fashion design during the 1930s and ’40s. Though undated, it aligns stylistically with wartime promotional materials that prioritised elegance under rationing. The iconic “Beautiful Ballito” branding was synonymous with quality and aspirational femininity, making this advertisement not only a piece of graphic history but a testament to the enduring legacy of British fashion marketing.

For collectors of antique advertising, vintage textiles, or social history ephemera, this piece offers more than aesthetic beauty — it’s a bridge to the everyday lives and aspirations of past generations. Preserving artefacts like these allows us to honour the artistry and stories woven into even the smallest printed moments. Add this evocative print to your collection and take pride in safeguarding a slice of history.