Lotus Empire Shoes Advertisement – 1910 Fashion Fair London

Description

Lotus Empire Shoes Advertisement – 1910 Fashion Fair London

An elegant 1910 advert promoting Lotus Empire’s outdoor footwear in patent, bronze, and purple, featured during the prestigious Fair of Fashions in Edwardian London.

Measurements: approx. 2 3/8 x 3 1/2 inches
Dates: May 14, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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Beneath the tailored elegance of Edwardian London, fashionable women were turning to Lotus Empire Shoes for both comfort and sophistication. This original May 1910 advertisement, rich in typographic style and detailing, captures the launch of new, exclusive outdoor shoe models at the Fair of Fashions — an event that set the tone for summer styles in early 20th-century London.

Issued by Lotus Shoe Makers of Stafford, the ad announces models No. 62, 63, and 64, available in patent, bronze, and purple finishes, each distinguished by their refined silhouette and smart buckle. The illustration exudes the tailored minimalism of the day, and the bold 17/9 price suggests middle-class accessibility in an era of expanding consumer choice. Notably, over sixty Lotus agents in London and four hundred in the provinces reflect the brand’s widespread reach and popularity.

Perfect for collectors of Edwardian fashion, early 20th-century advertising, or historical women’s footwear, this preserved clipping evokes the grace and ambition of its age. A tactile piece of cultural heritage that speaks to the timeless pursuit of beauty and practicality in fashion.

Categories:
advertising, ephemera, fashion, shoes, vintage

Tags:
lotus, edwardian, 1910, footwear, london, fashion, sphere

Focus Keyword:
lotus empire shoes advertisement

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edwardian fashion adverts, vintage shoe ephemera, 1910 print advertising, london fashion history, women’s footwear collectables