John Knight’s Primrose Soap Ad, 1910 Franco-British Prize

Description

John Knight’s Primrose Soap Ad, 1910 Franco-British Prize

Grand 1910 advertisement for John Knight’s Royal Primrose Soap — recipient of the 1908 Franco-British Grand Prix, showcasing Victorian legacy and Edwardian excellence in toiletry manufacturing.

Measurements: approx. 8 x 4 1/4 inches
Dates: May 14, 1910
Source: The Graphic
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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With allegorical artistry and royal endorsements, this compelling 1910 advertisement celebrates over half a century of British soapmaking prestige. John Knight’s Primrose Soap, honoured with the Grand Prix at the 1908 Franco-British Exhibition, is here framed as both a heritage product and a modern essential. Twin illustrations of the award diploma — featuring classical figures and radiant beams of purity — flank a central image referencing the soap’s earlier triumph at the 1851 Great Exhibition.

Published in The Graphic on May 14, 1910, this large-format advert (approx. 8 x 4¼ inches) reflects a blend of Edwardian promotional flair and Victorian institutional memory. An excerpt from The Times (1852) is quoted to reinforce the soap’s esteemed history: “extreme sweetness and pureness… the agreeable emolliency of a fancy soap.” Supplied by John Knight Ltd., soapmakers to H.M. the King, the advert also urges buyers to verify the Royal Arms and brand stamp on every bar.

This is a rich piece of commercial ephemera for collectors of Victorian-to-Edwardian advertising, royal suppliers, or Franco-British Exhibition memorabilia. In decent vintage condition, it stands as both a marketing artefact and a document of consumer trust built over generations.

Categories: advertising, ephemera, hygiene, royal, vintage
Tags: 1910, soap, hygiene, london, primrose, royal, franco-british, vintage
Focus keyword: primrose soap advert
Suggested Internal Link Keywords: primrose, soap, hygiene, royal warrant, franco-british, victorian, 1910, vintage advertising