1934 Bar Fittings Advert – Gaskell & Chambers, Birmingham

Description

1934 Bar Fittings Advert – Gaskell & Chambers, Birmingham

Striking 1934 trade advert for Gaskell & Chambers’ patented Optic-Pearl measuring taps, showcasing their long-standing role in equipping Britain’s licensed trade.

Measurements: approx. 5 3/4 x 3 1/2 inches
Dates: March 24, 1934
Source: Woman’s Weekly
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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This sharply illustrated trade advertisement, published in Woman’s Weekly in March 1934, celebrates 140 years of continuous service to the British hospitality industry. The layout features a detailed drawing of the “Optic-Pearl” spirit measure in action — touted as “The Finest Measuring Tap for Spirits in the World”. It evokes the bustling bars of the interwar years, where speed, precision, and showmanship mattered behind the counter.

Founded in 1797 and operating through eight royal reigns by the time of this publication, Gaskell & Chambers Ltd. of Birmingham had become a household name in the bar fitting industry. Their patented designs, including the globally renowned “Optic-Pearl” measuring tap, were standard issue for licensed premises across Britain and abroad. The advert invites trade customers to request a 172-page catalogue of fittings and accessories — a testament to the company’s scale and influence.

This piece captures both the functional artistry and industrial confidence of 1930s British manufacturing. Whether you’re a collector of barware history, Birmingham industrial heritage, or vintage hospitality advertising, this advert is a rare tribute to one of the era’s leading commercial names in pub culture.

Categories: advertising, ephemera, hospitality, industrial, print, vintage

Tags: barware, optic, spirits, 1930s, birmingham, gaskell, chambers, pub

Focus keyword: gaskell chambers optic advert

Suggested Internal Link Keywords: british pub history, vintage bar fittings, gaskell & chambers, 1930s trade advertising, birmingham industry