1911 Old Bushmills Whiskey Advert – Edwardian Print Ephemera

Description

1911 Old Bushmills Whiskey Advert – Edwardian Print Ephemera

Evoking the spirited charm of Edwardian leisure, this 1911 advert for Old Bushmills captures a lyrical ode to whiskey as a daily companion — North, South, East, or West.

Measurements: approx. 4 3/4 x 3 1/2 inches
Dates: July 1, 1911
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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Beneath the refined surface of Edwardian Britain lay a rich undercurrent of poetic advertising and indulgent tastes. This lyrical 1911 whiskey advertisement invites readers to savour Old Bushmills at any hour — “morn, noon, or night-time” — blending rhythmic charm with the promise of comfort and quality. Printed in The Sphere, a prominent illustrated weekly, the advert captures the leisurely optimism of pre-war society.

Published on 1 July 1911, this rare piece originates from The Old Bushmills Distillery Co., Ltd., with offices then listed at 20 Mark Lane, London, E.C. The poetic tone and balanced typography reflect early 20th-century commercial aesthetics, offering insight into the persuasive methods of print ephemera before the dominance of photography. Bushmills itself, one of the world’s oldest licensed distilleries, holds deep heritage from Northern Ireland, making this a collectible not just for whiskey enthusiasts, but for admirers of vintage advertising and Edwardian graphic design.

Whether framed as a conversation piece or preserved in an archival collection, this advert serves as a gentle testament to the cultural rhythms of early 1900s Britain. Collecting such items ensures these fragments of everyday history continue to inspire — a meaningful tribute to the era’s artful blend of commerce and poetry.

Categories:
ephemera, ireland, spirits, vintage

Tags:
1911, advert, bushmills, edwardian, london, sphere, whiskey

Focus Keyword:
old bushmills advert

Suggested Internal Link Keywords:
bushmills, edwardian ephemera, whiskey advertising, vintage print advert, the sphere magazine