1901 Daniels Bros Norwich Advert – Garden Seeds & Catalogue Promo

Description

1901 Daniels Bros Norwich Advert – Garden Seeds & Catalogue Promo

This 1901 advert for Daniels Bros., Norwich celebrates amateur gardening with cash prize competitions and an illustrated catalogue offering “everything required for the garden.”

Measurements: approx. 2 3/8 x 2 1/2 inches
Dates: February 9, 1901
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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At the turn of the 20th century, Britain’s passion for gardening was flourishing, spurred on by public competitions, seed clubs, and catalogues brimming with botanical promise. This charming 1901 newspaper advert, printed in The Sphere on 9 February 1901, promotes the Daniels’ Illustrated Catalogue — a detailed 160-page seed and garden supply guide available by post from the respected Daniels Bros Ltd, seed growers of Norwich.

The ad promises £125 in cash prizes, open to amateurs for successfully growing vegetables and flowers such as peas, beans, potatoes, carrots, stocks, asters, and more. At a time when self-sufficiency and competitive cultivation were national pastimes, this ad speaks to the rural pride and horticultural enthusiasm that defined Edwardian Britain. The typography is bold and direct, with emphatic phrases like “EVERYTHING REQUIRED for the GARDEN” appealing to home growers across the country.

Small in size but full of period character, this original print advert is a wonderful relic for those interested in horticultural history, Victorian–Edwardian seed marketing, or Norfolk-based agricultural firms. Its preservation offers a glimpse into a time when mail-order catalogues and seasonal gardening contests brought both prestige and practical joy to thousands.

Categories:
ephemera, gardening, norfolk, vintage

Tags:
1901, advert, beans, catalogue, daniels, gardening, norwich, seeds, victorian

Focus Keyword:
daniels bros gardening advert

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vintage seed adverts, victorian gardening ephemera, norfolk print ads, the sphere magazine