Perry’s Universal Luggage Tag Ad, 1910 Railway Ephemera

Description

Perry’s Universal Luggage Tag Ad, 1910 Railway Ephemera

Evocative Edwardian railway advertising for Perry’s luggage tags, endorsed by all major railway companies to curb the growing problem of lost baggage in the golden age of rail travel.

Measurements: approx. 2 1/2 x 1 1/2 inches
Dates: May 14, 1910
Source: The Sphere
Condition: In decent vintage condition. Please inspect images for quality.
Internal notes: QC passed

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In the bustling Edwardian era of 1910, the railway station was a hive of movement and anticipation — steam engines hissing, porters calling out destinations, and trunks piled high on platforms. Amid this hum of progress, Perry’s Universal Luggage Tag emerged as a practical and trusted travel companion, promising “No More Lost Luggage” to a nation on the move.

This original vintage advertisement was published in The Sphere on May 14, 1910, at the height of the British railway boom. Measuring approximately 2½ x 1½ inches, the advert is a compact yet bold piece of commercial design, boasting approval by all railway companies and priced at just 3d per packet of six labels. With its assertive typography and confident branding, it captures a moment in time when efficiency and national coordination in rail travel were points of pride.

Now preserved in decent vintage condition, this printed fragment of Edwardian daily life is a charming addition for collectors of railway memorabilia, ephemera, or early 20th-century advertising. It serves not only as a record of a once-commonplace product but as a testament to the era’s belief in order, progress, and innovation — a tangible piece of the travelling public’s story.

Categories: advertising, ephemera, railway, travel, vintage
Tags: 1910, edwardian, luggage, railway, sphere, travel, vintage
Focus keyword: edwardian railway luggage tag
Suggested Internal Link Keywords: edwardian, railway, luggage, ephemera, advertising, 1910, vintage travel