1940s Femina Knitting Wools Ad – Vintage British Wartime Make Do Ephemera

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Item ID: 297240920075
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Advertising Collectables:Other Advertising Collectables
Condition: In decent condition. Please check our images.

1940s Femina Knitting Wools Ad – Vintage British Wartime Make Do Ephemera

A beautifully preserved glimpse into WWII-era homecraft culture, this ad celebrates the resourcefulness and elegance of wartime knitting — a must-have for collectors of vintage domestic ephemera.

Measurements: approx. 3 5/8 x 5 1/8 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Picture a chilly winter morning in 1940s Britain. Coupons are scarce, wool is even rarer, and every woman is a quiet hero at home. Against this backdrop, the Femina Knitting Wools advertisement offered a hopeful alternative: â€œWhy not knit this neat little jersey for the winter?” With a confident, well-dressed model and the warm invitation to use just 2½ coupons, this ad captured the essence of wartime ingenuity wrapped in timeless style.

Measuring approx. 3 5/8 x 5 1/8 inches, this advert invites the reader to consider Femina Leaflet No. 465 — an official pattern for the featured jersey. The gentle encouragement to knit one’s own jumper, rather than buy ready-made, speaks volumes about the “Make Do and Mend” era and the pride women took in craftsmanship and self-sufficiency. Printed during a time when wool was subject to rationing, this piece is both a visual treat and a historical document that reflects daily resilience and creativity on the British home front.

Preserving pieces like this means honouring not just the artefacts, but the unseen stories of wartime homes, clothing coupons, and quiet determination. Ideal for enthusiasts of vintage knitting, WWII home economics, or British fashion history, this advert is a poignant and visually elegant tribute to the women who knit warmth and dignity into every garment they made.