1938 Weymouth Vintage Seaside Ad – Golden Sands Holiday Ephemera Print

1938 Weymouth Vintage Seaside Ad – Golden Sands Holiday Ephemera Print

Rare 1938 Overseas Daily Mail advert showcasing Weymouth as the “Sunspot of the South”–a treasured piece of British seaside tourism history.

Measurements: approx. 5 5/8 x 3 3/4 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Step back into the golden summers of 1938, where the sands of Weymouth gleam beneath the southern sun and cheerful crowds fill the seafront promenade. The breeze carries the sound of laughter, brass bands, and the occasional flutter of bunting in the coastal wind. This original vintage advert, printed in the Overseas Daily Mail, captures Weymouth’s peak as a premier health and holiday resort, a place of early spring delights and high summer cheer. Its vibrant shoreline and family-friendly festivities offered a complete picture of pre-war seaside optimism.

With dimensions of approximately 5 5/8 x 3 3/4 inches, this striking 1938 advertisement promotes Weymouth’s golden sands, golf, tennis, bowls, bathing, boating, and illuminations, all in an atmosphere of vitality and charm. Billed as â€œThe Sunspot of the South”, Weymouth was marketed as not just a getaway, but a way of life–ideal for holiday pleasure or permanent residence. This piece is a beautiful artefact from a time when seaside tourism was booming and local councils took pride in showcasing their towns to the world.

Owning this advertisement is an act of preserving the joy and elegance of Britain’s coastal heritage. It will resonate deeply with those who collect vintage seaside ephemera, interwar British travel memorabilia, or local Dorset history. Whether framed, archived, or gifted, this original print is a genuine piece of British leisure history, celebrating a town whose appeal has endured for generations.