1938 Weston-Super-Mare Seaside Hotels Ad – Rozel Grand Atlantic Ephemera

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Item ID: 297241215778
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Paper & Ephemera:Ephemera:1901-1950
Condition: In decent condition. Please check our images.

1938 Weston-Super-Mare Seaside Hotels Ad – Rozel Grand Atlantic Ephemera

Original 1938 Overseas Daily Mail advert for Weston-super-Mare–featuring iconic seaside hotels and vintage British holiday culture from Somerset’s golden era.

Measurements: approx. 5 3/8 x 7 1/4 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

The year is 1938. The sun glints off the Atlantic, orchestras play near the promenade, and children race along the sands of Weston-super-Mare, Somerset’s proudly titled “Smiling Playground.” This charming advert–published in the Overseas Daily Mail just before the war–evokes the pleasure, elegance, and escapism of Britain’s seaside towns at their peak. Picture the bustle of the Marine Lake, the hum of steamer trips, and the warm welcome of sea-facing hotels–a snapshot of joy, leisure, and community spirit on England’s southwest coast.

Measuring approx. 5 3/8 x 7 1/4 inches, this original vintage piece promotes the area’s status as an all-year-round health resort. It highlights the famed Rozel Private Hotel at Madeira Cove and the Grand Atlantic Hotel, which boasted American bars, gas fires, private gardens, and rooms with private bath and toilet. It also references Weston’s orchestra, two swimming pools, and sports attractions that appealed to British and international visitors alike. Advertised by W. Turner, Publicity Manager, this edition was part of a broader tourism campaign that showcased Weston’s role in interwar holiday culture.

To own this item is to preserve a vibrant piece of Somerset’s seaside legacy, when Weston-super-Mare stood tall among England’s top coastal destinations. For collectors of vintage ephemera, British holiday history, or regional hotel advertising, this rare print is both historically significant and emotionally resonant–ideal for display, archiving, or adding depth to any pre-war tourism collection.