1938 Alexander’s Bluebirds Scotland Coach Tours Ad – Royal Blue Ephemera

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Item ID: 297241242590
eBay Seller ID: britishfareasttraders
eBay Store Link: View this item
Category: Collectables:Paper & Ephemera:Ephemera:1901-1950
Condition: In decent condition. Please check our images.

1938 Alexander’s Bluebirds Scotland Coach Tours Ad – Royal Blue Ephemera

Original 1938 Overseas Daily Mail ad promoting Alexander’s Royal Blue Motor Coach Tours–an iconic piece of pre-war Scottish travel history.

Measurements: approx. 4 3/4 x 7 7/8 inches
Dates: n/a
Condition: In decent condition, please see images. 
Internal notes: QC passed

Step aboard a Royal Blue motor coach in 1938 and watch the rolling hills of Scotland unfold before you. The Trossachs shimmer in the morning mist, Loch Lomond glows under a highland sun, and a thousand miles of open road beckon from Glasgow to John o’ Groats. This original advert, published in the Overseas Daily Mail, invites travellers to explore Scotland in the comfort of Alexander’s legendary coach fleet. It captures the excitement of an era when motor travel meant discovery, style, and freedom, set against one of the world’s most dramatic landscapes.

Measuring approx. 4 3/4 x 7 7/8 inches, this beautifully composed piece offers a vivid glimpse into interwar Scottish tourism, with services ranging from day trips to 12-day Highland Tours. The ad proudly references destinations including Glencoe, Staffa, Iona, and the Royal Deeside, all documented in their illustrated holiday book Cover the Country in Comfort. The fleet boasted over 1,000 coaches at the time, making it one of the most ambitious and accessible touring operations of its kind. The imagery, fonts, and messaging reflect a period of hope and expansion just before the war, when holidays in the Highlands offered a balm for body and soul.

This advert is a powerful historical artefact that blends transport, tourism, and cultural storytelling. Ideal for collectors of vintage Scottish ephemera, motor travel history, or 1930s advertising, it preserves a snapshot of how Scotland was sold to the world–not just as a destination, but as a romantic and enriching experience. A unique treasure for any archive, gallery wall, or historical study.